It’s important to have a clear measurement strategy to guide your implementation strategy and your data analysis. Which of the following business objectives would be most relevant for content publishers?

It’s important to have a clear measurement strategy to guide your implementation strategy and your data analysis. Which of the following business objectives would be most relevant for content publishers?

A) encourage engagement and frequent visitation
B) collecting user information for sales teams to connect with potential leads
C) selling products or services
D) all these options are equally relevant as business objectives for content publishers 

Answer: A